Over the last decade Barbara Nati’s work has faced social and environmental issues with a very personal approach where history, visual art and advertising approach mix up in new formula where art fulfils its goal becoming a playful tool, speaking in a versatile and universal alphabet.
Every setting, as a matter of fact, invites the viewer to look again at those things we take for granted while pulverising the naïve trust in what we consider real but may be not.
The thick messages concentrate on the idea of “inversion”, that is, on the possibility of offering to the spectator the opposite point of view from the expected or predicted one.
In her attempt to analyse the chaos reigning underneath the surface of reality she combines conceptually interesting visual landscapes that blur fantasy and reality.
The technical skills through which Barbara achieves her result provide a primary role to the editing phase instead of the shooting itself.
On the other hand, the picture cannot be properly defined artificial; far from being the result of a digital technique, it is the propaedeutic condition that opens up to the possibility of digital intervention.
Barbara Nati’s oeuvre lies beyond what is commonly intended as photography, mostly standing out for its estranging effect.
Her profoundly lyric investigation takes shape through a wise and skillful use of digital and technological tools.
Her language always hovers between poetic and ironic, delivering essential social and ethical messages, with a particular focus on environmental issues.
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